Introduced in 2021, Fix began being a facet hustle motivated by Hamouda’s pregnancy cravings. She preferred to create something outside of The standard chocolate, resulting in bars crammed with unusual ingredients like filo pastry, vanilla custard, and tea biscuits.
"Coming from my dining-space kitchen area to a small cloud kitchen with a person person after which you can now a group of fifteen folks has actually been surreal," Hamouda advised Business Insider.
Although the chocolate was not a hundred% dim and experienced hints of sugar, it even now paired far better, in my opinion.
New flavours and constrained-edition flavours at times get included into the roster, but be cautious - these chocolate bars go viral rapid, and acquire offered out equally as swiftly.
For the reason that video clip started trending in February this calendar year, the corporation has scaled up, from just Hamouda and her partner functioning out of their residence into a staff of 10 in the rented kitchen area.
Record buffs are in for the treat as Singapore is dwelling to an array of historical web pages that uncover the tales on the region’s...
Ontdek alle chocolade Schrijf je in voor onze nieuwsbrief en profiteer van ten% korting op je eerste aankoop
Its identify comes from Girl Godiva, spouse of Lord Leofric, who check here rode in the streets of Coventry “clad in naught but her extended tresses” to protest from the taxation of her husband’s subjects.
The now-renowned confection first went viral in December 2023, when Dubai-based mostly foods influencer Maria Vehera posted a online video of herself reviewing the chocolate bar — thus far, her TikTok has racked up eighty.7 million views. Vehera bought the chocolate bar from Fix Dessert Chocolatier, a neighborhood producer in Dubai that serves bars with Artistic and sometimes textured fillings, such as the brand name’s “Cereously Chewy,” which includes chewy fudge brownies with cereal encased in milk chocolate and, needless to say, the “Can’t Get Knafeh of It” that the online world now knows because the "Dubai chocolate bar."
But we persisted, and finally have our arms on this sought-soon after knafeh chocolate bar, so it's time for any style examination.
I had to attend 2-three days before I could in fact invest in the chocolate without it currently being offered out. This scarcity was An important cause for its viral distribute.”
Concerning dimension, this was the smallest from the three bars I attempted from suppliers in NYC, but it absolutely was also The most cost effective.
As with most foodstuff tendencies on-line (see: cucumber male, fluffy Coke as well as Olympic Village muffins), after I finally observed what’s been dubbed the “viral Dubai chocolate,” it had been everywhere. My feeds ended up, and continue to are, crammed with people today cracking open that adhere of sweetness.
There have been bits of chopped pistachio even now in the combo for added texture and a few assortment, which also built it exciting to crunch your way by means of. I was in really like with the filling and desired to scrape out the middle and spread it on fluffy, fresh sourdough toast.